UMW WOW Connect Onboarding Strategy

1. User-Centric Onboarding: Make the onboarding process more user-friendly and intuitive. Simplify registration and login steps.

For example:

QR Code Marketing: Create an engaging QR Code Challenge to be printed and circulated throughout the office. Encourage employees to take part in the challenge by completing the QR Code using the UMW WOW Connect app.

2. Incentives: Offer rewards or incentives for completing the onboarding process.

A. Early Bird Special: Welcome to WOW Connect!: Reward users with a early bird login after completing the onboarding process. Example:

To celebrate the opening of WOW Connect, we will be giving out points to our early logins.

So make sure to spread word to your fellow WOWriors to login early to get these free points!

Here is the point breakdown:

1st week: 25 points

2nd week: 20 points

3rd week: 15 points

4th week: 10 points

Next, create a confirmation challenge that enables users to redeem their points, while ensuring that administrators can modify the points awarded on a weekly basis.

B. Raffles / Lucky Draw / Top Active Players: Introduce an engaging Raffles event that motivates users to accumulate points by successfully completing challenges, enabling them to enter the raffles for a shot at winning exciting Grand Prizes.

3. Marketing Campaign: Implement a marketing campaign across various channels to create awareness about the app and its benefits.

Launch a social media campaign with engaging posts, videos, and user testimonials showcasing the app's features.

4. Referral Program: Encourage existing users to refer new users by providing incentives for referrals.

For Example

Referral Mission: Refer a Friend to Gain Points!

Design a referral challenge which encourage users to refer up their colleagues to log in and earn points per referral!

For example:

Create a custom form challenge and include below information:

Hi WOWriors,

Lets recruit more WOWriors into our UMW community. You can refer up to 10 WOWriors and gain 5 points per Referral!

Follow these 2 Steps to complete the Referral Mission:

Get your friend to login at into the WOW Connect app

Please submit their details in the form (name, phone number, email if got, employee ID)

*Note: Points will be awarded by admin once we have confirmed your referral's login

5. Long term engagement metrics: Monthly Daily Bonus

Monthly Check-In Bonus: Check-In your Attendance Monthly to Earn Points and Unlock Loyalty Achievements! Design a daily challenge enabling users to claim bonus points each day. Utilize an achievements system to recognize and reward users who consistently check in for a certain number of consecutive days.